The Five Core Pillars of Social Media Marketing

Strategy

Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture.

The first step is to think about your social media strategy.

Planning and Publishing

Social media marketing for small businesses usually starts with having a consistent presence on social media.

Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you allow your brand to be discovered by your future customers.

Listening and Engagement

As your business and social media following grows, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.

Analytics

Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than last month?

How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts?

The social media platforms themselves provide a basic level of such information.

Advertising

When you have more funds to grow your social media marketing, an area that you can consider is social media advertising.

Social media ads allow you to reach a wider audience than those who are following you.

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